This project presents a comprehensive brand identity for Dr Pankaj Patel, focusing on creating a unique and professional image in the healthcare sector. The guidelines include logo design, stationery concepts, and a cohesive colour palette and typography that reflect trust, care, and professionalism. The project also covers social media assets such as profile pictures, cover designs, and engaging reel concepts to enhance online presence. Additionally, it features a modern and user-friendly website design, including a digital card for seamless networking. This brand guideline ensures a consistent and impactful representation across all platforms.